Case study: WEDS forums at Rixos
One Venue, Three Simultaneous Experiences: Alt Sound at WEDS
WEDS is a two-day event for professionals in the event and wedding industry.
A general conference was held on the first day, and thematic sessions were held on the second, culminating in an evening award ceremony with a gala dinner. All in one Rixos hall in Almaty, which had to be transformed into several independent formats.
A general conference was held on the first day, and thematic sessions were held on the second, culminating in an evening award ceremony with a gala dinner. All in one Rixos hall in Almaty, which had to be transformed into several independent formats.
Objective
- Dividing common space into three fully functional event zones operating simultaneously.
- Designing an audio system that prevented sound from spilling between sessions - that was the client’s priority.
- Providing lighting system, rigging, and production infrastructure for both the daytime conference and the evening scenario.
- Bringing the creative director’s vision to life by creating an immersive “Black Room” area using a minimal amount of equipment.
What We Delivered
- Configured sound equipment for each of the three event zones, ensuring clear, focused audio without interference between sections.
- Installed truss structures and chain hoists to provide the required height and flexible positioning for equipment.
- Created the immersive Black Room photo area exactly as envisioned by the creative director: deep black surroundings, point light, and no unnecessary elements. The challenge was to achieve a strong visual effect without cluttering up the equipment. And we managed this.
Equipment
- Lighting and Sound Equipment
- Truss Structures
- Chain Hoists
Result
- All three event spaces operated simultaneously with excellent sound isolation and flawless technical performance.
- The Black Room became one of the event’s most memorable attractions, adding a distinctive visual highlight to the evening program.
- The organizers praised the smooth execution, noting that the event ran exactly as planned without technical issues or adjustments.
- Following the WEDS, we continued to cooperate with the organizing team and have already implemented the next project together.
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