In December, Alt Sound provided complete technical production for the presentation of the new Porsche Macan.
The event was held in the Kok Tobe Hall – with a clear direction, well-designed visual presentation and advanced lighting part.

The main focus of the presentation is to create a WOW effect in the venue, not on the street.

The centerpiece of the stage design featured a series of illuminated scenic cubes, which according to a requirement had to be illuminated individually and in a precise sequence.
This required precise coordination and serious work by the lighting designer, who developed every lighting cue frame by frame to match the creative concept.

For this project, we provided:

• Professional lighting precisely programmed for every stage of the presentation;
• LED screens that served as background and accent elements;
• Illuminated scenic cubes served as the basis of the visual image of the presentation;
• L-Acoustics sound system to ensure the audio complemented the visual elements.

The whole production was developed in close collaboration with the event’s creative director, who clearly understood the technical principles. This helped us to quickly find solutions and accurately implement the idea.

The main challenge: this is not about building a conventional stage. It was important to evade the template and convey the idea through lighting and scenic structures.
The venue did not create any restrictions, and thanks to our technical opportunities the event was organized without the need for additional subcontractors.

The event was executed exactly as planned,
The client praised not only the visual impact, but also the Alt Sound team’s ability to faithfully realize the creative vision.

If you have an idea, but no technical team to, bring us your references. We’ll transform them into an event tailored to your venue.
Alt Sound can work not only with templates, but also with director’s ideas.